LOS ANGELES — In the wake of Skechers’ news that it had swung to a loss during its fourth quarter, analysts last week said the brandcouldfacesomechallenges,despite cost-cutting measures.
“I don’t think there’s anything wrong with thebrand,butthey’regoingtohaveatough time in this environment,” said Jeff Mintz, an analyst with Wedbush Morgan Securi-ties. “They recognized they had to make some cuts. [But] I’m not sure they’re mak-ing enough cuts to recover from an earnings standpoint if things continue to be bad.”
In a research note, Susquehanna Finan-cialGroupanalystChristopherSveziawrote that he was cautious, but hopeful that the company would rebound in the near term. “While we believe the company’s steps to curb expenses should have taken place much earlier, it is encouraging to hear this continues to be a focus moving forward,” he wrote. “We will take a wait-and-see at-titude on these initiatives, but believe continued brand relevance combined with prudent expense management could help position the company for [2010].”
Skechers said that for the quarter ended Dec. 31, 2008, it racked up a net loss of $20.4 million or 44 cents per diluted to fill sizes and at-once needs.”
One potential growth area could be the com-pany’s move into the well-ness category with the launch of Shape-ups, a fit-ness walking shoe similar to the style introduced by MBT. The footwear, which debuted at WSA, will retail for around $100 and is
ByLIZA CASABONA
WASHINGTON — The Footwear Distributors and Retailers of America has tapped a new leader.
Matt Priest was named to the top post at the association last Wednesday. He replaces Pe-ter Mangione, who resigned in December.
Most recently, Priest served as senior ad-visor to former Commerce Secretary Carlos Gutierrez.
In his new role, he plans to ramp up out-reach to FDRA members and the public and increase the association’s presence in Washington,
D.C.
“I’m excited about stepping in and working with FDRA’s members and growing our mem-bership and really increasing our D.C. pres-ence,” Priest said. “I’m going to hit the ground running. I really want to beef up what FDRA is and what we can do for our members.”
Priest said the association’s future agenda would build on the “linchpin” priorities it has always had: duty reduction, advocacy and education around compliance issues.
Priest said he planned to have an open door policy for members and the public.
“It’s a wonderful opportunity to work with a very dynamic industry and association,” he said.
During his career, Priest has also been deputy assistant secretary for textiles and apparel at The Department of Commerce, overseeing programs related to the foot-wear, textile, fiber and apparel industries. At the same time, he served as the chair-man of the Committee for the Implementa-tion of Textile Agreements.
He has also served as senior advisor to the assistant secretary for import admin-istration at The Department of Commerce, advising the assistant secretary on textiles and apparel.
share, versus earnings of $12.1 million, or 26 cents, for the same year-ago quar-ter. Sales during the period were $298.1 million, compared with $302 million in the fourth quarter of 2007.
Skechers COO David Weinberg said dur-ing a conference call that the tough retail environment would continue to affect the company’s sales and profitability throughout the first half of 2009. How-ever, he said the second half of the year showed more promise. “We do believe we will return to profitability in the sec-ond half of the year,” Weinberg said. “We also believe we will emerge as an even stronger company due to our well-known and trusted brand, wide range of prod-ucts at reasonable prices and our ability
targeted to accounts such as Famous Footwear and JCPenney.
Mintzsaidthatwhilethelinewilllikelybe a relatively small portion of Skechers’ busi-ness, it’s a positive move. “It will drive traf-fic because it’s something different,” he said. “And it’s an accessible price point.”
During the fourth quarter, the company opened seven retail stores, including flag-ship stores at New York’s Union Square and San Francisco’s Powell Street. In all, the company opened 32 stores in 2008 and closed two, bringing its total to 219 locations.
Weinberg said Skechers plans to bow 18 this year. “We continue to believe these stores serve as important brand builders, as well as profit contributors to our overall business,” he said.